CulureMap – Rebirth of Style X: The Neighborhood, coming March 2013. By Caitlin M. Ryan – CultureMap Austin
GQ Magazine’s – Street Style Coverage of Women at SXSW. By GQ Editor and Style X Panelist – Sean Hotchkiss
Refinery 29’s Festival Fashion: Street Style at SXSW. By Refinery 29 Chicago Editor and Style X Panelist – Shani Silver
StyleCaster’s – SXSW 2012 Music Festival: Street Style & Party Snaps. By Susie G. & Stye X Panelist – Ari Goldberg
Adored Austin’s Snapshots of SXSW 2012. By Adored Austin Editor and Style X Panelist – Indiana Adams
CultureMap’s Style X Photo Essay. By Kelly Wendt and Style X Media Partner – CultureMap Austin
Elle Magazine’s Street Chic: SXSW. By Sydney Wasserman
New York Magazine’s Street-Style Pattern Recognition: SXSW. By Stella Bugbee
Styelist’s (Huffington Post) SXSW 2012 Street Style. By Sarah St. Lifer
Nylon Magazine’s Street Style SXSW. By Tiffany Diane
Neiman Marcus': SXSW Music + Street Style by The MidWasteland. By Monica Dimperio
More press here
SXSW Style X 2011-12
Style X, pronounced “style by”, was launched during SXSW’s 25th anniversary in 2011 to great fanfare and success. Some 15,000-plus people showed up at the Austin Convention Center on the Friday and Saturday during SXSW Music to discover new fashion designers, see cutting-edge runway shows and shop (buying more than $200,000 worth of merchandise in just 18 hours).
This event was unlike any other fashion event in America because of this fundamental belief: over the next decade, with the proliferation of all things social, fashion will take a backseat to style. Fashion, as forward-thinking as it believes itself to be, is actually quite stagnant and old-fashioned compared to style. Yes, the two are not one in the same.
Style is far more adaptive, transformative and universally-embraced than fashion. As fashion is trumped by style – something people can own and share on Facebook, Twitter and personal blogs – showing new designs in look books and on runways will not matter nearly as much as making those designs immediately available for purchase both in stores and online.
As far as U.S. fashion showcases go, Style X was at the leading edge of this wave and there are plenty of fast-followers expected.