Press [2]

Faces: Kickin’ it Texas Style | Apparel Insiders | 3.28.11

Since its emergence in Austin, Texas, South by Southwest (SXSW) has become the pre-eminent independent music festival, a creative incubator renowned for introducing the industry — and the world —to the freshest sounds from tomorrow’s stars. In recent years this über-popular conference and showcase has spread its wings, introducing SXSW Interactive, a trade show for the digerati, the SXSW Film Conference and Festival, devoted to indie flicks, and finally, Style X (pronounced Style By), its first-ever fashion event…
– Read Article

The Popular Music and Media Extravaganza Tries on Fashion |Footwear Plus Magazine | 3.25.11

Fashion and music are a match made in pop culture heaven, and in its 25th year the recent edition of the South by Southwest Music and Media Conference in Austin, TX, saluted the twosome with Style X (pronounced Style By), the festival’s first fashion and shopping event.
– Read Article

Style X: Runway and street fashions at SXSW 2011 | City Pages | 3.23.11

SXSW tried something new this year by adding a fashion component to the festival, calling it “Style X.” It culminated in two fashion shows on Saturday featuring members of various bands walking in local Austin designers’ apparel. – Read Article

Style X Wraps up with American Apparel, Star-Studded Panel Discussions and a Final Runway Show | Fashionista | 3.20.11

AUSTIN – Day two of South by Southwest’s Style X has come and gone, leaving fashion lovers longing for more of the up-and-coming talent spotlighted this week. The style showcase’s second, and last, day was jam packed with shopping, panel discussions, and another runway show featuring festival musicians strutting their stuff in designers’ looks. – Read Article

South by Southwest Premieres Fashion-Focused Showcase, Style X |Fashionista | 3.20.11

AUSTIN–Style setters were out in full-force at South by Southwest this week, as the festival premiered its newest fashion-focused endeavor, Style X (pronounced, “Style By”). With tons of designer showcases and a runway show chock-full of SXSW musicians-turned-models, Style X is certainly living up to its reputation as the first event bridging the gap between fashion and music, with a sharp focus on emerging talent. – Read Article

GTT (Gone to Texas); Stylin’ and Profilin’ | New York Times | 3.17.11

The confluence of East, West and Third Coast style at South by Southwest, now in its 25th year, makes for prime people-watching. Forget about downloading cool new apps, viewing acclaimed indie flicks or listening to Next Big Things — it’s about discovering the trends before they inundate malls across America. – Read Article

Fashion Arrives at SXSW | Austin American Statesman | 3.16.11

Whether it’s official or not, fashion always has had a serious role at South by Southwest. Trends are set and embraced here by local tastemakers and global ones on our streets. But this SXSW comes with an official fashion first. – Read Article

SXSW Music Festival Gets a Fashion Platform, Style X | StyleCaster| 3.15.11

While Austin weather alone provokes a constant supply of jealousy for those of us still NYC-bound, we just learned of even more SXSW awesomeness – a two-day showcase of emerging designers, brands and fashion media called Style X.. – Read Article

SXSW StyleX Adds Three Free Educational Fashion Panels + Local Boutique ShopHop | PR Couture | 3.14.11

If you are lucky enough to be at SXSW, don’t miss StyleX, the inaugural SXSW fashion showcase featuring emerging designers that will take place on Friday and Saturday, March 18-19 in the Austin Convention Center. – Read Article

Style X event panel discussions announced for Friday and Saturday | Austin American Statesman | 3.14.11

Here are some new details about Style X, the South by Southwest fashion and style event this weekend at the Austin Convention Center.- Read Article

Want to get into Style X early?.. | Austin American Statesman | 3.14.11

So you’ve got the itch to do more shopping in Austin? If you’re looking to get into SXSW’s very first Style X event early, here’s what you have to do..- Read Article

Style X Debuts at SXSW | Sparked | 3.13.11

Debuting during the 25th Anniversary South by Southwest Music, Style X merging fashion with music and interactive is the newest addition to the internationally-renowned festival and conference. – Read Article

Have you ever heard of Style X? | H1gher Learning | 3.9.11

“Style X is a showcase of emerging fashion talent from around the world, taking place at one of the most renown creative festivals in the world – South by Southwest…” – Read Article

S(tyle)XSW | Read the Horn | 3.8.11

Introducing SXSW’s first Style X (Style By) showcase… – Read Article

Frank’s Chop Shop X AXE | Frank151 | 3.8.11

“Breaking news out of the Chop Shop today, Frank’s Chop Shop has united with AXE for SXSW’s Style X. If you’re down in Austin for SXSW be sure to check it out…” – Read Article

StyleX Brings Fashion to SXSW | Do512| 3.8.11

“South By Southwest has become one of the world’s largest and leading gatherings of creative people in film, music and technology for the last twenty some-odd years, but there seems to be a gaping hold where one prominent entity desperately belongs: fashion..” – Read Article

Fashionably Yours: Style X Austin | YNN | 3.4.11

“South By Southwest is widely known for its music, interactive and film festivals. This year, Joah Spearman is hoping to add style to that list.” – Read Article

StyleX at SXSW: Fashion Finds a Home in the ATX | City’s Best| 3.4.11

“There’s no denying it: SXSW is a monumental and ever-expanding presence in the ATX, with music, film and interactive media taking an epic display every year. Savvy Austinites can’t help but imagine what’s next…” – Read Article

Style X Fashion Show @ SXSW | SneakerFreaker | 2.28.11

“Austin Texas has long been an indie music mecca thanks to the SXSW festival. Now some of the finest independent fashion brands on the block are herding for this  cultural hotbed, thanks to the first ever Style X …” – Read Article

American Apparel and others join SXSW’s Style X Event | Austin American Statesman | 2.24.11

“Despite its financial woes, racy fashion brand American Apparel will continue to have a presence during South by Southwest. It has signed on to be a part of Style X, SXSW’s new fashion venture, SXSW officials announced today …” – Read Article

Style X 2011 | Austin Chronicle | 2.8.11

“And everyone knows that when it comes to fusing music and fashion in a colony of creatives, Austin is the grandaddy of “found-style”. People-watching just doesn’t get any better, so it made sense that for the festival’s 25th year, a natural progression would include a style arm.” – Read Article

Why Style Is More Miles Davis Than Justin Bieber | Huffington Post | 2.8.11

“And everyone knows that when it comes to fusing music and fashion in a colony of creatives, Austin is the grandaddy of “found-style”. People-watching just doesn’t get any better, so it made sense that for the festival’s 25th year, a natural progression would include a style arm.” – Read Article

SXSW to get all fashionable | Hard Music | 2.1.11

“South by Southwest plays host to a one-of-a-kind convergence of creative industries, where fashion is playing an increasingly important role,” said Roland Swenson, Managing Director of SXSW, Inc. “Style X will allow SXSW registrants to tap into an entirely new field of creative professionals who are pushing the limits and developing trends that affect and influence people around the world.” – Read Article

SXSW Presents Style X | Complex | 2.1.11

As you know, South By Southwest takes place in Austin, Texas, every year to showcase up-and-coming musical acts and indie films. For the first time in 25 years, however, SXSW will include a brand-spanking-new platform for style. Music and style have enjoyed a gloriously incestuous relationship throughout history, but Style X (pronounced “Style By”) is the very first event of its kind to bring emerging fashion brands (think Good Wood and watch companyTikkr) to the Austin festival. – Read Article

SXSW introduces Style X (Fashion at SXSW) | Fashion in the Urban Jungle | 1.27.11

Looks like SXSW is getting a little more fashionable this year!  SXSW has been a great showcase for the past 24 years , and now in it’s 25th year will host a fashion exhibit that will showcase March 18th and 19th at the Austin Convention Center.  The show will be called Style X (meaning Style By).   Style X will highlight amazing new talent in the fashion industry. – Read Article

Fashion News: Snoop Dog, SXSW & Lady Gaga | Real Style Network| 1.22.11

The South By South West music festival held in Austin, Texas will be adding a fashion showcase to the lineup this year. The showcase, which will be called either Style X or Style By, will be a fashion marketplace where people can browse and purchase items from designers and vendors. The showcase will debut on March 18th. (Coco Perez) – Read Article

Style X at SXSW | Fat Apple | 1.20.11

Style X (pronounced Style By) will be a part of SXSW (South By South West) will include a pop-up retail showcase that will serve as the official shopping experience of SXSW with dozens of brands from around the country bringing the latest designs in screenprinting and design, women’s, menswear, streetwear, swimwear and accessories. Also, Style By will host multiple fashion shows, each celebrating a different segment of style. –Read Article

SXSW Gets Fashionable | Coco Perez | 1.16.11

The showcase known as Style X or Style By will function as a retail marketplace where SXSW attendees can browse and purchase items from vendors and designers. – Read Article

The Next Big Thing: Style X at SXSW | Style Wylde | 1.16.11

Originally conceived as a conference to support and bolster the local Austin music scene, South by Southwest has become one of the most influential music and media conferences in the United States. This year, as the conference celebrates it’s 25th anniversary, fashion will take center stage as SXSW introduces Style X, or Style By, a two-day event that will feature four fashion shows and a pop-up retail space showcasing emerging designers from Austin all over the world. – Read Article

SXSW Adds Fashion Focus, Names Keynote | Music Row | 1.13.11

In more SXSW news, the inaugural Style X (say: Style By) exhibition aimed at showcasing emerging talent in the fashion industry will present everything from apparel to eyeglasses, watches, and shoes. The free and open to the public event will take place on Friday, March 18 and Saturday, March 19 at the Austin Convention Center. – Read Article

SXSW Expands to Fashion World (Recap) | AntiMusic | 1.13.11

Style X will present dozens of up-and-coming brands that design and manufacture everything from women’s dresses and swimwear, to eyeglasses, watches, shoes, and apparel. The new event will take place on Friday, March 18 and Saturday, March 19 at the Austin Convention Center. – Read Article

SXSW Will Present the Inaugural Style X |London Fashion | 1.13.11

To find new talents in the fashion world, South by Southwest (SXSW) Announced it will from Introduce the Inaugural Style X (pronounced Style By) which is an exhibition, During its 25th event in March 2011. – Read Article

SXSW Presents STYLE X | The Couch Sessions | 1.12.11

It’s the first month of the New Year and many people are beginning to feel the early vibrations of Austin’s SXSW 2011. I know I am! I’ve already started writing down names of some of the kick-ass bands I plan on seeing and discovering (of course I will share some of those names at a later time). – Read Article

SXSW Takes on Fashion | Bizjournals.com/austin | 1.12.11

South by Southwest Festival goers may want to break out their finest hoodie this year, at least at SXSW Inc.’s new Style X, a two-day exhibition focused on showcasing emerging talent in the fashion industry. – Read Article

SXSW steps onto the runway | Statesman.com | 1.12.11

For its 25th anniversary, South by Southwest, the annual Austin conference and festival, will add some new frocks to its music, film and interactive wardrobe. A free style event dubbed Style X (pronounced “Style By”) will be center stage at the Austin Convention Center on March 18 and 19. –Read Article

New To SXSW This Year: Fashion | CityBest.com | 1.12.11

It seems the trifecta of SXSW — music, film and interactive — is adding a fourth sibling this year: fashion. Come march, perhaps Austin will introduce you not only to the Next Big Things you’re listening to, watching and clicking on, but also the Next Big Thing you’re wearing. – Read Article